Rita Sheth
About Me
I am a CEO, entrepreneur, and lawyer working at the intersection of business, technology, law and creative industries.
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I have worked with FTSE 100 companies, high-growth startups, public sector bodies, and visionary entrepreneurs, advising on complex legal strategy and solving problems, as well as having founded and led multiple start-ups - currently a fashion-tech company leveraging emerging tech and AI.
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My experience spans sectors including tech, fashion, finance, creative industries and others. As a lawyer, I excel at helping organisations navigate risk and disruption, find new commercial solutions, and position themselves for future success.
I have also designed creative products (art, NFTs and fashion) as well as innovative technology and user experiences, and am equally as comfortable leading a tech team as a creative team. In fact, it is a particular personal passion to move between the technical, commercial and creative!​
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My wide-ranging experience, including 15 years as a lawyer and 10 year as an entrepreneur, means I am able to bring skill-sets and domain knowledge together in a unique way. This resonates with businesses that value a commercial and pragmatic approach.
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Get in touch for a free no-obligation consultation and l would be happy to discuss how I can assist applying my integrated approach.
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Rita
An Integrated Approach
Law & Regulatory
We live in a complex world where it is difficult to understand and keep track of the law and where disputes are costly.
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In my legal career, I have worked on the regulatory side, as well as on the commercial and disputes sides.
I make sure you have effectively drafted contracts, stay compliant and help solve disputes cost-effectively, when you do have problems.
Emerging Tech
Technology now needs to be a core part of overall business strategy. It is simply too important to be side-lined.
Emerging technology, such as AI and Blockchain, can equal massive opportunity, however tech product development needs to be properly integrated and compliant.
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As an emerging tech entrepreneur and lawyer, I can help you get this right the first time.
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Creative Leadership
Creativity isn’t just about design - it’s about building something that lasts.
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From products to business models, from branding to team structures, I take a creative-first approach to innovation and execution.
Whether it's designing a digital platform, a physical product, or a disruptive new business concept, my work is rooted in bringing ideas to life with both vision and strategy.
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Policy & Comms
Navigating policy is an incredibly vast area that has legal, reputational, regulatory and business impacts.
I have worked in policy and comms in the FS space, but also have knowledge of ESG in the high impact fashion sector, so I understand the importance of getting stakeholder comms and policy right.
Effective communication is no longer just good PR, it's good business.