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Rita Sheth
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Pathways to Growth: The Founder’s Playbook for Scaling
When people talk about growth, they often mean “more customers.” But real growth — the kind that creates a defensible, investor-worthy...

Rita Sheth
Aug 195 min read


Scaling the Ladder — From SME Customers to Enterprise Adoption
When I started Mercury Dasha, I made a conscious decision to begin with independent designers and SMEs. Not because I didn’t dream of...

Rita Sheth
Aug 125 min read


Hiring for Scale — Building Teams with Contracts That Protect the Mission
Growth is exciting. But growth without structure can quietly destroy a company. When you’re a solo founder, every decision passes through...

Rita Sheth
Aug 54 min read
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