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Rita Sheth

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Scaling the Ladder — From SME Customers to Enterprise Adoption

Scaling the Ladder — From SME Customers to Enterprise Adoption

Scaling the Ladder — From SME Customers to Enterprise Adoption

When I started Mercury Dasha, I made a conscious decision to begin with independent designers and SMEs. Not because I didn’t dream of...

Emerging Technology

6 days ago5 min read

Hiring for Scale — Building Teams with Contracts That Protect the Mission

Hiring for Scale — Building Teams with Contracts That Protect the Mission

Hiring for Scale — Building Teams with Contracts That Protect the Mission

Growth is exciting. But growth without structure can quietly destroy a company. When you’re a solo founder, every decision passes through...

Entrepreneurship

Aug 54 min read

Joint Ventures & Referral Agreements: Picking the Right Partnership Strategy

Joint Ventures & Referral Agreements: Picking the Right Partnership Strategy

Joint Ventures & Referral Agreements: Picking the Right Partnership Strategy

Business growth rarely happens in a vacuum. Whether you're launching a new product, entering a new market, or trying to scale...

Commercial Contracts

Jul 315 min read

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