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Rita Sheth
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Joint Ventures & Referral Agreements: Picking the Right Partnership Strategy
Business growth rarely happens in a vacuum. Whether you're launching a new product, entering a new market, or trying to scale...

Rita Sheth
Jul 315 min read
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Can Paid Ads Prove Traction?
Ask early-stage founders what investors think of paid acquisition, and you’ll hear the same refrain: they don't like it - they want...

Rita Sheth
Jul 244 min read
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The Power of Traction: Why Small Gains Matter More Than You Think
In the early days of building something — a startup, a product, a service, a movement — the hardest part isn’t the idea. It’s traction....

Rita Sheth
Jul 174 min read
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